Generative artificial intelligence and disinformation in Brazil

Abstract

The current phase of disinformation is being impacted by the commercial introduction of generative artificial intelligence, such as ChatGPT, DALL-E and Gemini. This article analyzes how these AI language models amplify disinformation in Brazil, using qualitative research and a bibliographic study with contributions inherent to the conception of generative AI to identify its impacts on the dissemination of manipulated texts and deepfakes. The results indicate that, despite potentially facilitating people's daily lives, there is a need for regulation to mitigate its negative effects through effective policies by the Brazilian government and technology companies, ensuring the responsible use of this innovation. It also became evident that, due to the rapid evolution of generative AI, it is essential to continuously address the challenges of disinformation by strengthening regulatory aspects to protect the integrity of information.